Dear Ladies and Gentlemen,

On behalf of the ExCom of the CSR Universal, I am most happy to welcome you to The CSR in Digital Age Conference 2019

GOOD CSR & CITIZENSHIP has forever been the foundation of all truly great societies and honorable nations.

In order to maintain and promote the values of compassion, trustworthiness, and integrity that serve to define the Good Corporate Citizenship, the CSR Universal Network is proud to have created this community based platform to empower corporate, individuals, civic organizations, schools, and business groups to promote their projects and to share their perspectives and potentially life changing stories.
May your stories, projects share in our conference and on the Library will be save and share to last. May all of us, friends and partners experience the best of health, joy and happiness

My sincere thanks and most kind regards to our speakers, supporting partners

PHAN BICH TAM,

COO of CSR UNIVERSAL.
COUNTRY MANAGER; VIETNAM, MYANMAR AND CAMBODIA MOBILE MARKETING ASSOCIATION ASIA PACIFIC LIMITED
Phan Bich Tam is currently the Country Manager of Mobile Marketing Association (www.mmaglobal.com) in Vietnam, Myanmar and Cambodia, her passion is instrumental in building a strong and cohesive mobile marketing ecosystem that aims to boost mobile as an indispensable medium since 2013.
With more than 12 years of experience, Tam has handled many different roles from Sales & Marketing Director, Regional Sales Manager and as CEO in various businesses. Before joining the MMA, Tam was a key member in the strategic team for leading ICT company funded by Mekong Capital and successfully grew the revenue by 500% over 2 years.
Tam is passionate about building community, making impacts, and encourage the application of mobile marketing for business transformation. Tam has been leading CSR Universal project (Non Profit https://www.csruniversal.org) and lecturing at VietnamMarcom, the most famous marketing school in Vietnam. Besides being a marketer, Tam is a certified style-coach by Style Coaching Institute (https://www.stylecoachinginstitute.com), Tam loves fashion and love to inspire and change life with its beauty. Tam holds a MBA from Gloucestershire University, UK.

Dear friends,

I greatly welcome Mr. Tran Hoang's initiative to establish CSR Universal organization. In today's times, we need many sincere movements that promote environmental sustainability. Therefore, a community-based platform such as CSR Universal is expected to make significant contribution in empowering people, institutions, government and business sector.

This is also consistent with the concept described in my book, Marketing 3.0: From Products to Customers to the Human Spirit, which was created together with Philip Kotler; the book has already been published in 27 languages. The fundamental idea is that we can no longer conduct business and move forward only to the pursuit of profit. We also need to consider the impact on people and planet. We should not only seek to satisfy consumers but also make people's lives better.

I hope that CSR Universal becomes a much esteemed platform that can invite a number of stakeholders to work together in accordance with the spirit of Marketing 3.0. Starting from creating an initiative to make the world a better place, conducting research on related fields, participating in events supporting the causes, or perhaps simply sharing their experiences and stories which can inspire stakeholders in CSR Universal.
Here's to sincerely hopefully the collective activities of all the stakeholders in the organisation can make a difference and create a better world.

Dear friends,

After 25 years of occupying various positions in the advertising agency R K SWAMY BBDO, the last position being the CEO of that company, where he serviced a wide variety of clients, business situations, industry issues and many other challenges, he took over as Chairman of the R K SWAMY HANSA Group in 2003. On assuming this office, he expanded the group wider and deeper in various areas of marketing services. Today the Group has over 2300 employees with a combined turnover of over US$ 100 Million, serving the full spectrum of marketing communications and services, working for 250+ well known MNC/Indian brands, corporate entities and government sector. The group is ranked within the top five in India. With four decades of business experience and having occupied several leadership positions in industry bodies, he is a well-known face of the marketing communications industry particularly in Asia. TV, Print and Digital Media seek his opinion on industry matters; he has written many in-depth articles and opinion pieces in leading publications; he has been invited to speak on marketing and management subjects in conferences and seminars in many countries. After serving with distinction for four years as President of IAA India Chapter, he was elected in 2016 as Senior VP of its global body and has taken over as President as of 4th October 2018.

NGUYEN DINH TOAN,

SENIOR VICE PRESIDENT OF MARKETING SUNTORY PEPSICO VIETNAM / CO-CHAIR OF MMA VIETNAM
Currently, Mr. Toan holds the position of Senior Vice President of Marketing at Suntory Pepsico Vietnam. Before that, he was Head of Marketing of Masan Beverage and Vinataba – Philip Morris Indochina, and also served as CMO of Masan Foods, leading the company in the fastest growth period from 12/2008 to 09/2011. Mr. Toan also used to be Customer Marketing Director of Home care, Personal care… for 9 years working at Unilever. Through out that time, Mr. Toan received many prestigious awards from Regional Unilever including “Regional Golden Award”, “Global Path to Grow”, Silver “Asia’s Best Brand Experience”. He also initiated the famous campaign “OMO Tet” and “Dirt is Good” of Unilever Vietnam. Being the former Sunlight Brand Manager, he brought Sunlight to the number 1 brand in the market. The greatest thing to mention is Mr. Toan is the one and only Vietnamese person participating in Board of 50 Judges in Asia Marketing Effectiveness Awards (AME) 2013..

KHUAT QUANG HƯNG,

Head of Corporate Affairs, Nestlé Vietnam
A progressive corporate and external affairs professional with over 18-year solid experience in both public and private sectors. Expertise in shaping organisational external affairs strategies and in managing corporate reputation. Strengths in stakeholder engagement, government relations, media relations, crisis & issues management, and strategic CSR. Full of initiatives and well connected to the national media, government bodies, trade associations and non-governmental organizations. Specialties: - Strategic communications - Government affairs & Issues management - Media relations & training - Crisis management - Change communications.

Dr Fahim Kibria,

Co-founder of World Marketing Summit Group with Prof Philip Kotler. Chief Marketing Officer of Kotler Impact

"Values Driving Marketing in Interconnected World" Value-driven marketing, unlike traditional product marketing, has one OBJECTIVE: to create deep, meaningful VALUES in your clients' businesses or lives. With this approach, you become a magnet for new clients and prospects. You cultivate lifetime customer loyalty who will become your product’s FANS.

DINH NGUYEN THI HUONG

Public Affairs and Communications Manager – Head Office & South. Cocacola Vietnam

Huong Dinh joined Coca-Cola Vietnam in 2008 as Customer & Consumer Information Manager. In this capacity, she overhauled the customer service function by setting hotline channels, improved the complaint procedures, and implemented comprehensive training schemes and guidelines for external issues. As a result there was a 80% increase in customer satisfaction during this period and the public image of CCBVL was strongly improved. Since 2012, Huong has worked as Senior Public Affairs and Communications (PAC) Manager of Coca-Cola Vietnam, where she is in charge of all public relations, governmental affairs and sustainability initiatives in the Central and Southern part of the country. She made contributions to all these fields, but sustainable development is where she devotes most of her efforts. As such, Huong led a variety of Corporate Sustainability Initiatives centered around Women Empowerment, Waste Management, clean drinking water and fostering well-being for underprivileged communities. For instance, regarding the pillar of ‘Water’, she led the Tram Chim National Park rejuvenation effort and expanded the Clean Drink Water project for high school students, whereby Coca-Cola donated 65 water treatment systems to schools in central Vietnam. In the field of waste management, Huong supervised many programs that aim to raise awareness amd put forward solutions for plastic waste problem, such as the local event of the International Coastal Cleanup day, a joint educational program with British Council, and a joint comprehensive anti-littering campaign with Thu Duc District. She also spent considerable effort on furthering the well-being of vulnerable women. Under the global 5by20 initiative, she supervises training courses for local women on business, social, health, environment knowledge in the area of an EKOCENTER. She also supervised E-learning training sessions for local businesswomen in Mekong Delta area with VWEC. In total, there has been at least 3300 women who directly benefited from these schemes.

HUNG VO,

Vice President of Marketing - Biti’s Vietnam & Asia
Hung Vo has 12 years working in advertising and marketing in Vietnam and Southeast Asia. He has been working with more than 100 leading brands in more than 10 categories and achieved 22 prestigious international advertising awards. He currently is Biti’s Vice President of Marketing, and leads the company with strong growth from 2016, and the most recent notable campaigns include Đi để trở về and Bước chân cổ tích. He is also the founder and operator of the popular marketing platform Young Marketers

Lê phương phương CEO Công ty Tư vấn,Thương mại và Đào tạo Betteryou - kiêm Giám Đốc Dự Án SME Việt của Vietnam Marketing Association và là Thành viên Hội Đồng Quản Trị CSR Universal. Ngoài ra, Bà Phương là Đối tác của Pace, Vietnam Marcom, Proskills, TUV Nord… Tỷ lệ tái ký hợp đồng của khách hàng lên đến 80% như: Vietcombank, Sacombank, SHB, Techcombank,VIB, An Bình Bank, HD Bank… Bayer, Vietnam German University, Japfa International, Tập đoàn Satra, SabMiller, Du lịch Hoàn Mỹ, Thaco Trường Hải, Tập đoàn Savico Bến Thành, Gốm Sứ Minh Long, Uni President, Vina, Sắc Ngọc Khang - Hoa Thiên Phú, Saigon Tourist, Mobifone, Vietnam Airlines, Bất Động sản Hòa Bình, Dalat Hasfarm, CEP, Prudential, Techcombank Insurance - TCA, BK Group (Tập Đoàn Bách Khoa, MrBachkhoa.com, Procare24hr.com, Pathway International Schools…), Gazefi, TTC Land - Sacomreal thuộc Tập đoàn TTC (Thành Thành Công), TTC Sugar, Panasonic, Phu My Securities, Vietnam Direct Securities, Mobifone… và VinGroup Trong 15 năm bà Phương đã giữ những chức vụ lãnh đạo quan trọng tại các Công ty và Tập đoàn lớn như: Giám Đốc Đối Ngoại và Tiếp thị BP Petco, Giám Đốc Điều Hành toàn bộ Hệ thống Anh văn Hội Việt Mỹ và Việt Úc, Giám Đốc Tiếp thị, Thương hiệu và Truyền Thông Ngân hàng ANZ… Đạt điểm số max (từ 98 đến 100 điểm tuyệt đối) cho tất cả các tín chỉ của chương trình MBA Mỹ và là người đề xuất ý tưởng thực hiện thành công Công trình xây mới Đồng hồ 4 mặt lịch sử tại đường Nguyễn Huệ; cũng như là người tư vấn chiến lược “Bán lẻ sôi động” với các cổng chào theo chủ đề tiếp thị quanh năm cho Ngân hàng Techcombank từ đầu năm 2012; mà hiện nay rất nhiều các Ngân hàng quốc tế và Ngân hàng hàng đầu Việt Nam khác đang noi theo… Huân chương “Vì sự nghiệp giáo dục” do Ủy ban Nhân Dân Tp Hồ Chí Minh trao tặng